Rumors of the Jonas Brothers returning as well as the success of Zac Efron in "The Greatest Showman" reminds people that too long many of the former Disney stars are just back.
The past few days, fans of the Jonas Brothers, the popular male boy band have been excited when to see their common Instagram account reactivated. The theme "Jonas Brothers reunion" flooded news pages.
At the same time, The Greatest Showman soundtrack continued to hold the No. 1 spot on the Billboard charts, kick out Divide of Ed Sheeran, or reputation of Taylor Swift to the next position.
The Greatest Showman marks Zac Efron's return to the music genre after 10 years getting reputation due to three parts of High School Musical.
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| Zac Efron in The Greatest Showman. |
It's been a long, long time ago, the Disney Channel's former superstars are so much interested. Their career blurred completely before the career of top stars such as Selena Gomez, Demi Lovato, Miley Cyrus.
In the world of female more success than male
Feminism is the most talked-about keyword in the US entertainment industry in 2017. For Disney, they do not need to wait up to now. By Disney, the power stars are always female stars.
Selena Gomez appeared on the cover of Time magazine as one of the female leaders to change the world. Miley Cyrus has sold millions of records, including her latest album Younger Now, which entered the top five charts in the United States, Australia, Canada, Ireland, ... Demi Lovato is no less. Last year, she was in list of 100 most influential people in the world voted by Time.
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| Selena Gomez is one of the most famous people in 2017. Photo: Billboard |
In the meantime, where are the former Disney male stars?
With the same starting point, founding name from a movie Camp Rock, but now, the position of Demi Lovato and three brothers of Jonas completely different.
However, when the new Camp Rock airs, the Jonas Brothers are the more popular, the press also claims, they will be famous as The Beatles. But they did not last long, they were lost in the music industry. Demi Lovato continues to fly high.
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| The Jonas Brothers the time have not yet disbanded. Photo: Billboard |
Having played the main role in the Disney Channel main series a time, but if the two brothers Dylan and Cole Sprouse of the suit life of Zack and Cody fall gradually, then Selena Gomez or Miley Cyrus still stands steadily and shines.
In particular, Zac Efron, among stars of High School Musical that year, to date, Zac's path is much brighter, if compared to the Vanessa Hudgens and Ashley Tisdale.
He does not develop music but focuses entirely on film. In 2014, Zac's movie Neighbors unexpectedly won over $ 270 million, while the $ 29 million was spent.
However, in terms of entertainment in general, Zac is not a natural A class and no doors to compare to influence of Selena or Miley. The two best-selling films of him in the year are The Disaster Artist and The Greatest Showman, both of which did not play the lead roles.
Disney - the world of the princess
Disney's dissonance with the rest of the entertainment industry, after all, comes from tradition.
In the history of Disney, what makes them a profit is the princesses, not the princes. Cinderella, Snow White, The Little Mermaid, The Sleeping Princess ... and the princes are almost identical in every movie, their stereotype, their only duty is to bring bless to the princess.
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| Demi Lovato is Disney's modern princess. Photo: Billboard |
Disney movies always aim to inspire girls to rise and dare to dream. Women represent virtue: intelligent understanding (beautiful Bella), hardworking (Cinderella), noble (fairy fish).
The modern feminist movement may condemn the Disney tradition of giving a woman a happy ending to getting a prince, but at the time of its creation to above products, Disney's position was advancing to that time.
Over time, Disney is catching up with female role models more suitable. The princess daily or Hannah Montana story revolves around the usual troubles of new girls, whether they are royalty or music star.
That is why the stars such as Miley Cyrus, Anna Hathaway, Selena Gomez built beautiful images, inspired very early. With the "Disney Princess" brand, female celebrities are easy to get opportunity well on the way getting out of the company's products.
In 2016, Disney launched the Dream Big Princess campaign, aiming to cheer the girls to pursue their dreams. Disney has launched a similar campaign for the boys.
When the audience favor female stars
There is a truth with the Disney stars that, the girl from "good girl" (she is obediently) turned to "bad girl" is not all right, is welcome, but male that changes the image immediately drowned.
Miley Cyrus has caused a heated debate on semi-nude photography in Vanity Fair. Record sales of her last Hannah Montana album thus dropped dramatically. But gradually, viewers enjoy the new "can not tamed" image of Miley.
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| Miley Cyrus on the cover of the latest album |
With Selena Gomez, after falling out with Justin Bieber, she also did not keep the brightest image as before, but the cluttered private life just makes Selena more famous.
Demi Lovato even went to rehab, but that did not make the fans turn their backs from her, but made them more sympathetic to the pressure the young singer had to endure.
But things are not so simple with male stars. Dylan and Cole Sprouse are not all loved when they start to grow up and have girlfriends. Zac Efron escaped Disney's "handsome boy", but with that, he lost a lot of fans.
How should this be explained? Perhaps, because most of the boys' fans are female, the female audience is "very possessive" of the idol. When the male stars are no longer the same with their own anymore, the female fans in turn go away.
There are cases like the Jonas Brothers, they have not changed much before going to the breakup. But at the time they were the most popular, there was another force that emerged as Justin Bieber, who robbed all the charisma on his side.
So, if there is a long-term desire, guys should consider carefully before choosing Disney as the starting point!
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